Do you run a business? If yes, this is one book that be a ‘must have’ on your shelf; no on your desk rather. This is not just a regular book that advises you on your business. It is more like handbook which will help you run your business. The book will help you to run your business. Treat it like a Bible or a Bhahvad Gita or a Koran. Keep it near your bed, your desk. Wherever you go, this book should follow you.
The world is moving fast and so do you have to. There is no time to wait for a better time. The time that you have got now is the best time, use it your advantage and complete this book. This book is not a novel, so you can finish it at one go. Loosing the momentum will mean you will lose the rhythm of the book.
Use this as your handbook. Jot down what you like and write back if there is any doubt. Use the blank spaces to scribble, draw or do whatever you like. But ‘use’ this book to the maximum. This is your book and should be with you ONLY. If you want to give it to someone, buy another copy and gift it because you already have business secrets scribbled down, you do not want let others get an inkling of it.
Keeping coming back to reading this book at regular intervals. Read it as much times as possible. A one time read won’t be suffice. I can guarantee with each session of reading, you would always something new. Its like exploring a historical land. Each excavation will lead you to more detailing.
Find out from this book how to get started in your business, how to know the right target audience, means to approaching your customer, building contacts, changing with times, branding yourself et al. I told you, this has all. When you are reading, I am sure you will come across things that might seem like ‘I know it all’ but believe me you still haven’t implemented what you know it. Follow the steps that I have given in those chapters and you will realise how easy it is to organise yourself.
It’s a one-stop book. Once you begin reading, you will only stop when you have finished it.
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